September 13, 2019, is the Chinese Moon Festival, which is the 15th moon day of the 8th Chinese lunar month. The new moon day is the first day of a Chinese Lunar Month. Because the first day of the 8th lunar month is August 30, 2019, therefore, the Chinese Moon Festival is on September 13, 2019, in China’s time zone.
Chinese eat moon cakes during the Chinese Moon Festival. There are about 1.43 billion Chinese in the world today. The population of overseas Chinese is about 50 million in 2019. That means more than 1.48 billion moon cakes will be eaten in September 2019. If a moon cake is at $5 apiece, then that’s 7.4 billion dollars market in the week of the Chinese Moon Festival.
Why do Chinese eat moon cakes during the Chinese Moon Festival? During the Yuan dynasty, China was ruled by the Mongolian people. The leader of the rebellion backed into each moon cake was a message with the outline of the attack. On the night of the Moon Festival, the rebels successfully attacked and overthrew the government. What followed was the establishment of the Ming dynasty.
Today, moon cakes are eaten to commemorate this legend. Chinese exchange moon cakes as a gift during the Moon Festival season. Many business Companies gift their valuable customers with boxes of moon cakes. Families will buy their favorite moon cakes for themselves. The Moon Festival Day is a national holiday in China and Taiwan.
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